Synchrony Financial | Retail Banking and Finance

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The Synchrony Trend SpotterThe Latest in Retail
and Consumer Marketing

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FEATURED WHITE PAPERS

The Value of Consumer Financing

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The Synchrony Trend Spotter

The Latest in Retail and Consumer Marketing Read Our White Paper
Data Visualization

Translating data into actionable insights for retailers. Read Our White Paper
Taming Big Data

Using the partnership of IT and Marketing Analytics to maximize marketing impact. Read Our White Paper
Forbes Insights Brief

According to a recent retailer survey, customers prefer to leverage online technology and in-store visits for major purchases. Read the Executive Brief
The Top 10 Retail Trends for 2016

Nothing stays the same for long. Here’s our list of the top 10 technology, marketing and consumer trends that can have an impact on retail sales in 2016. See which ones can enhance your year. Read Our Brief
Analytics Toolkit for Retailers

Analytical tools to maximize marketing results Read Our White Paper
Fourth Annual Major Purchase Consumer Study

This year’s results show us how important the in-store experience can be in influencing shopper behavior. Read Our White Paper
The Retail Customer Experience

Which elements of the shopping experience matter most? Read Our White Paper